The New Investor Relations

Across America in thousnds of publicly traded companies, investor relations (IR) professionals and top executives are struggling to communicate corporate news effectively in an on-edge, suspicious environment of 24/7 financial information. Billions in stock value can be gained or obliterated quickly. based in no small part on how well the IR pros make the company's case and manage expectations. Earnings announcements, analyst reports, insider stock transactions (even if legal), and more all have a magnified impact on stock movements in today's climate. With contributions from leading IR experts, Benjamin Mark Cole has put together an incisive and practical blueprint for success in investor relations today. Filled with ancedotes and case studies of good--and bad--IR, this book provides indispensable, hands-on guidance.