Swot
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About This Book
Das Buch SWOT: Ihre Chancen und Risiken im Überblick vermittelt die Grundlagen und Hintergrundanalysen der SWOT-Analyse und stellt damit eine ausgezeichnete Einführung dar. Vom Grundgedanken über Umweltanalyse und die Bewertung von externen Chancen und Risiken bis hin zur Branchenanalyse
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