The British Conservative Party in the age of universal suffrage

The British Conservative Party in the Age of Universal Suffrage is a study of how Britain's Conservative Party responded to universal suffrage, which passed in two installments, in 1918 and 1928. In particular, Neal R. McCrillis focuses on the development of the popular or mass party, which in the 1920s began to appeal to new voters.

To increase its support, the Conservatives created organizations that enrolled more than one million women, who had only recently gained the right to vote, as well as young people and laborers. They also developed effective educational and propaganda methods that gave the party the edge in retaining supporters and winning elections.