If you liked The challenge of building brand equity by André Richelieu, start with International Sport Marketing (2019) and How Canadian hockey teams build and leverage their brand equity (2004). These recommendations are drawn from the same author, shared genres, and reader overlap on BookOrb.

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Recommended next reads

  1. 1 International Sport Marketing 2019 · 224 pages · Michel Desbordes, André Richelieu · Same author
  2. 2 How Canadian hockey teams build and leverage their brand equity 2004 · 34 pages · André Richelieu · Same author

Frequently asked questions

What should I read after The challenge of building brand equity?

BookOrb recommends International Sport Marketing (2019) and How Canadian hockey teams build and leverage their brand equity (2004).

Are there books like The challenge of building brand equity?

Yes. The list on this page is ranked from the closest matches BookOrb has for The challenge of building brand equity.

Who wrote The challenge of building brand equity?

The challenge of building brand equity is by André Richelieu.