Transformative Entrepreneurs

"Provides a fascinating perspective on those enterprises and entrepreneurs that have changed the landscape of society while highlighting the challenges and excitement of launching new innovative businesses. Meticulously researched with fresh insights into the entrepreneurial process, Jeffrey Harris brings the in-depth perceptions from his nearly thirty years of venture capital experience to provide a thorough understanding of the transformative ideas and leadership abilities that separate the winners and losers. From Fred Smith's Federal Express to Hugh Hefner's Playboy, and Ted Turner's CNN to Steve Jobs' Apple, the pioneering business models and execution skills of the founders come to life providing an inspirational lens for those chasing the dream. Great entrepreneurs included are: Josiah WedgwoodGeorge EastmanHenry FordChristo and Jeane-ClaudeWalt DisneyHugh HefnerSteve JobsHoward SchultzLarry Page and Sergey BrinRobert Swanson and Dr. Herb Boyer"--