Premium power

"The automotive analysts Philipp G. Rosengarten and Christoph B. Stuermer tell the impressive success story of the German premium car brands. With the help of the Design-Innovation-Sector matrix (DIS matrix) they define their characteristics and analyse the decisive success factors. After looking at future challenges facing these premium brands if they are to defend their current leadership, the authors apply the lessons learned to other industries and demonstrate how to build and lead an innovative premium brand."--Jacket.