Type & colour
36 min read
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About This Book
A Graphic Designers Library title
Synopsis:
A handbook of ideas and techniques in creative typography.
The right or wrong choice of typeface can mean the difference between award-winning design and failure, between getting the message across and being ignored. But choosing the right typeface can be a difficult task, made even more daunting when you have to consider colour as well.
***Type and Colour*** presents a creative approach to the subject with at least 100 examples of typographic design , from the top design studios on both sides of the Atlantic. The author has also taken existing designs and manipulated them to reveal how changes in type size and weight and spacing, or different colours, alter legibility, impact and even meaning. The book includes step-by-step projects and a comprehensive appendix and glossary, where basic terms and techniques are explained and illustrated.
Selling Points:
* Good creative typography is crucial for graphic designers
* Ideas for professionals as well as students
Specifications:
over 200 illustrations, with half in colour
Synopsis:
A handbook of ideas and techniques in creative typography.
The right or wrong choice of typeface can mean the difference between award-winning design and failure, between getting the message across and being ignored. But choosing the right typeface can be a difficult task, made even more daunting when you have to consider colour as well.
***Type and Colour*** presents a creative approach to the subject with at least 100 examples of typographic design , from the top design studios on both sides of the Atlantic. The author has also taken existing designs and manipulated them to reveal how changes in type size and weight and spacing, or different colours, alter legibility, impact and even meaning. The book includes step-by-step projects and a comprehensive appendix and glossary, where basic terms and techniques are explained and illustrated.
Selling Points:
* Good creative typography is crucial for graphic designers
* Ideas for professionals as well as students
Specifications:
over 200 illustrations, with half in colour
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