Partnering for performance

"This book helps CEOs, CFOs, bankers, accountants, and other financial professionals completely redefine their roles, turning the finance department into an integral part of the organization's growth strategy and a partner in its business plan." "Partnering for Performance moves beyond traditional tools and skills to uncover a wholly new way of thinking about finance - where the real impact of products and services is accurately measured and business plans are analyzed for their ability to increase value for shareholders. And the book presents its ideas in a way that is compelling, easy to read, and instantly applicable to your own organization."--Jacket.