The Logic Of Connective Action Digital Media And The Personalization Of Contentious Politics

This text explains the rise of a personalized digitally networked politics in which diverse individuals address the common problems of our times such as economic fairness and climate change. Rich case studies from the United States, the United Kingdom and Germany illustrate a theoretical framework for understanding how large-scale connective action is coordinated using inclusive discourses such as 'We Are the 99%' that travel easily through social media.