Marketing, Morality and the Natural Environment

"This volume provides a new look at marketing, and in particular at the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, covering conventional companies, social mission companies and business-NGO collaborations, these concerns are addressed through an examination of the morality at the heart of managers' and employees' understandings of the green marketing activities and processes that are part of their organizations."--Jacket.