Using dominance measures to evaluate brand extensions
View on Open Library ↗

Using dominance measures to evaluate brand extensions

by

6 min read
Rate this book:
29 pages 1993

Buy This Book

Amazon → Open Library Borrow Free to borrow →

As an Amazon Associate and Bookshop.org affiliate, BookOrb earns from qualifying purchases.

Know this book?

Help other readers discover this title by sharing your thoughts. Be the first to write a review.

Share Your Thoughts

Sign in to write a review.

More by Paul M. Herr

Applying social cognition to consumer-focused strategy
Applying social cognition to consumer-focused strategy
2006
Handbook of Research Methods in Consumer Psychology
Handbook of Research Methods in Consumer Psychology
2019

View all books by Paul M. Herr →