Books by Yigang Pan
Yongjia chuan tong feng su zhi
Yongjia chuan tong feng su zhi
Greater China in the Global Market
International joint ventures in East Asia
The impact of new brand entrie
The impact of new brand entries on brand judgments, consideration set and attribute weight
The impact of new brand entrie
The impact of new brand entries on brand judgments, consideration set and attribute weights