Books by Gary L. Frazier
Marketing Counting With Customers
Advances in Distribution Channel Research
Advances in Telecommunications Management Vol. 3
Channel member response to tra
Channel member response to trade programs
Contemporary views on marketing practice
The impact of equivalent and differential levels of goal attainment on business firm interactions, sentiments, and compatibility
Effects of intraindustry marketing strategy on the analysis of profitability
On the measurement of interfirm power in channels of distribution
Vertical power relationships in channels of distribution