Books by Donald R. Lehmann
Administración del producto - 4. ed.
Marketing metrics and financia
Marketing metrics and financial performance
Product Management. Donald R. Lehmann, Russell S. Winer
Investigacion y Analisis de Me
Investigacion y Analisis de Mercado
Reflections on the futures of marketing
Development of distinct choice
Development of distinct choice process segments over time
An empirical study of informat
An empirical study of information acquisition over time
Individual differences in sear
Individual differences in search behavior and recall of package information on a non-durable
Market research and analysis
Consumer rule following and ru
Consumer rule following and rule switching behavior
How many factors?
How many factors?
Nutritional knowledge, attitud
Nutritional knowledge, attitudes and food consumption patterns of U.S. female heads of households
Market structure modeling via
Market structure modeling via clustering and discriminant analysis