Books by B. B. Schlegelmilch
Green, ethical and charitable
Green, ethical and charitable
Corporate codes of ethics in l
Corporate codes of ethics in large UK companies
The ethics gap between Britain
The ethics gap between Britain and the United States
Who volunteers?
Who volunteers?
Market segment oriented fund r
Market segment oriented fund raising strategies
Should charities conduct gener
Should charities conduct generic marketing?
The influence of managerial ch
The influence of managerial characteristics on different measures of export success
The use of marketing research
The use of marketing research in engineering companies
Firm level determinants of exp
Firm level determinants of export intensity
Innovativeness and export perf
Innovativeness and export performance
Market segmentation for charit
Market segmentation for charities
Targeting of fund-raising appe
Targeting of fund-raising appeals
Can export performance be expl
Can export performance be explained by attitudinal differences?
Marketing research in medium s
Marketing research in medium sized engineering companies in Britain and the United States