Books by Richard P. Bagozzi
Routledge Companion to Marketing Research
Recall, recognition, and the measurement of memory for print advertisements
Routledge Companion to Modern
Routledge Companion to Modern Marketing Research
Will and economic behavior
Will and economic behavior
Advanced methods of marketing research
Philosophical and radical thought in marketing
Advances in Communication and
Advances in Communication and Marketing Research
Representing and testing organ
Representing and testing organizational theories
Causal models in marketing
Marketing in the 80's
Sales management--new developm
Sales management--new developments from behavioral and decision model research
Toward a general theory for th
Toward a general theory for the explanation of the performance of salespeople