Books by Valarie A. Zeithaml
Gen Combo Looseleaf Service Ma
Gen Combo Looseleaf Service Marketing; Connect Access Card
Loose Leaf for Services Market
Loose Leaf for Services Marketing
Profiting from Services and So
Profiting from Services and Solutions
Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant Knowledge)
Marketing de Servicios Un Enfo
Marketing de Servicios Un Enfoque de Integracion del Cliente a la Empresa- 2b
A conceptual framework for und
A conceptual framework for understanding e-service quality
Ten lessons for improving serv
Ten lessons for improving service quality
Delivering quality service
Communication and control proc
Communication and control processes in the delivery of service quality
Servqual, a multiple-item scal
Servqual, a multiple-item scale for measuring customer perceptions of service quality
Services marketing in a changing environment