Books by Russell S. Winer
History of Marketing Science
Routledge Companion to Strateg
Routledge Companion to Strategic Marketing
Rediscovering the Essentiality of Marketing
Marketing Management MKT 500
Marketing Management MKT 500
Administración del producto - 4. ed.
Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series)
Access Code CourseCompass
Access Code CourseCompass
An analysis of the time varyin
An analysis of the time varying effects of advertising
An econometric analysis of the
An econometric analysis of the effect of advertising on consumer behavior
Analyzing cross-classification
Analyzing cross-classification data
Evaluating field advertising e
Evaluating field advertising experiments
On family versus firm level an
On family versus firm level analysis of the effects of advertising