Books by Jacob Goldenberg
Research Contributions of Dona
Research Contributions of Donald R. Lehmann to Marketing, Volume 6
Reklamin Sifresini Kirmak
Resistance to Innovation
Resistance to Innovation
Dentro de la caja
Cracking the ad code
Cracking the ad code
Creativity in product innovation
The primacy of the idea itself
The primacy of the idea itself as a predictor of new product success