David Pickton

Marketing: An Introduction

2015

Marketing Bundle with Dictiona

Marketing Bundle with Dictionary

2012

Marketing to China in China an

Marketing to China in China and from China. Marketing Intelligence and Planning, Volume 24, Issue 4

2006

Account Planning

Account Planning

2003

Account Planning. Marketing In

Account Planning. Marketing Intelligence and Planning, Volume 21, Issue 7

2003

Research from de Montfort Univ

Research from de Montfort University Marketing Department

2002

Research from Demontfort Unive

Research from Demontfort University Marketing Department. Marketing Intelligence and Planning, Volume 20, Issue 6

2002

Marketing communications in pr

Marketing communications in practice

1993

Poor understanding of marketin

Poor understanding of marketing principles has led to poor marketing management performance