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Home › Authors › Stephen L. Vargo
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Stephen L. Vargo

4 books

Books by Stephen L. Vargo

Service in the AI Era
Service in the AI Era
2022
SAGE Handbook of Service-Domin
SAGE Handbook of Service-Dominant Logic
2018
Service-Dominant Logic of Marketing
Service-Dominant Logic of Marketing
2014
Toward a Better Understanding
Toward a Better Understanding of the Role of Value in Markets and Marketing
2012
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