Books by Bernard Cova
Start-Ups and the Mobilization
Start-Ups and the Mobilization of Social Interactions
La vie sociale des marques
La vie sociale des marques
Interpretive Consumer Research
Interpretive Consumer Research. Qualitative Market Research
Consuming experience
Consumer tribes
Interpretive Consumer Research
Cosuming Experience
Stratégies d'incertitude
Stratégies d'incertitude
The postmodern explained to ma
The postmodern explained to managers
Au-delà du marché
Stratégies de soumission aux a
Stratégies de soumission aux appels d'offres internationaux de projets industriels