Books by Martin Eisend
Marketingkommunikation
Marketingkommunikation
Dynamic Capabilities and Relat
Dynamic Capabilities and Relationships
Research Methodology in Marketing
Advances in Advertising Research IX
Advances in Advertising Research VIII
Grundlagen Empirischer Forschung
Advances in Advertising Research
Glaubwürdigkeit in der Marketingkommunikation
Empirische Mastertechniken