There are 11 books by William D. Wells on BookOrb. A strong starting point is Lifestyle and Psychographs (1974). The bibliography below is in publication order, with series grouped in reading order.
Standalone books
Showing 4 of 11 titles.
Frequently asked questions
How many books has William D. Wells written?
BookOrb lists 11 books by William D. Wells.
Where should I start with William D. Wells?
A good starting point is Lifestyle and Psychographs (1974).
What is the William D. Wells books in order list?
In publication order: 1. Measuring Advertising Effectiveness (1963), 2. Lifestyle and Psychographs (1974), 3. Life style and psychographics (1974), 4. MyLab Marketing with Pearson EText -- Component Access Card (1 Semester) (2018).