Books by Paul Farris
Canada Bear
Canada Bear
Cutting Edge Marketing Analyti
Cutting Edge Marketing Analytics
Key marketing metrics
Retail power
Retail power
The relationship between distr
The relationship between distribution and market share
Advertising & promotion management
Determinants of variations in
Determinants of variations in the advertising-to-sales ratio
An investigation into the impa
An investigation into the impact of advertising on the price of consumer products
Advertising intensity in consu
Advertising intensity in consumer goods businesses
Using a nonlinear response fun
Using a nonlinear response function in estimating advertising's carry-over effects
Determinants of advertising in
Determinants of advertising intensity
Relationships between changes
Relationships between changes in industrial advertising and promotion expenditures and changes in market share