Books by Chester R. Wasson
Product management
Cases in Policy, Strategy, and Marketing Management
Dynamic competitive strategy & product life cycles
Interpreting & using quantitative aids to business decision
Consumer Behavior - A Manageri
Consumer Behavior - A Managerial Viewpoint
Cases in product policy, prici
Cases in product policy, pricing tactics, and competitive strategy
Cases in buying behavior and m
Cases in buying behavior and marketing decision
Understanding quantitative analysis
Buying behavior and marketing decisions
Buying behaviour and marketing
Buying behaviour and marketing decisions
Competition and human behavior
Research analysis for marketin
Research analysis for marketing decision
The strategy of marketing rese
The strategy of marketing research
The adequacy of farm standards
The adequacy of farm standards of living