Books by George R. Milne
Digital Consumption and Fantas
Digital Consumption and Fantasy Football
A business perspective on data
A business perspective on database marketing and consumer privacy practices
Trust and concern in consumers
Trust and concern in consumers' perceptions of marketing information management practices
Co nsumer participation in mai
Co nsumer participation in mailing lists
Consumer participation in mail
Consumer participation in mailing lists
A niche share approach for ass
A niche share approach for assessing brand performance and identifying competitive groups