Books by Nirmalya Kumar
Brand Breakout
India inside
India's global powerhouses
Private label strategy
Value merchants
Mak'et'ing e chipchung hara
Marketing As Strategy
The nature and consequences of
The nature and consequences of marketing channel intermediary commitment
Assessing Reseller Performance
Assessing Reseller Performance for the Supplier's Perspective (Report No 92-101)
Assessing reseller performance
Assessing reseller performance from the supplier's perspective