Books by Jean-Pierre Jeannet
Masterpieces of Swiss Entrepreneurship
Leading a Surgical Revolution
From Coal to Biotech
Beyond Traditional Marketing
Global Account Management
Global Marketing With 2004 Annual Sixth Edition
Direccion de Empresas Con Ment
Direccion de Empresas Con Mentalidad Global
Cases in global marketing strategies
Managing with a Global Mindset (FT)
Competitive marketing strategi
Competitive marketing strategies in a European context
Transfer of technology within
Transfer of technology within multinational corporations