Books by Yoram Wind
Transformation in Times of Crisis
Can Art Aid in Resolving Confl
Can Art Aid in Resolving Conflicts?
Marketing Research and Modelin
Marketing Research and Modeling : Progress and Prospects
Does it feel right?
Does it feel right?
Embrace the outlier
Embrace the outlier
Making Better Sense
Making Better Sense
Competing in a flat world
Market Research and Modeling
Customerization
Customerization
New-product diffusion models
Courtyard by Marriott
Courtyard by Marriott
Innovation diffusion models of new product acceptance
Advances in Product and Market
Advances in Product and Marketing Strategy
The contribution of research t
The contribution of research to product management and new product development
Product policy
Behavioral models for market analysis
Industrial buying behavior