Books by Sandra Vandermerwe
Breaking Through, 2nd Edition
Customer Capitalism
From diminishing to increasing
From diminishing to increasing returns
Cases in European marketing management
Competing through services
Quality in services
Quality in services
From Tin Soldiers to Russian Dolls
Corporate challenges for an ag
Corporate challenges for an age of reconsumption
Eshet ʻasaḳim
Eshet ʻasaḳim
The market power is in the ser
The market power is in the services
The environment of South African business
South African marketing strategy