Books by Frederik D. Wiersema
Sherut leḳoḥot - me-ʻal ume-ʻe
Sherut leḳoḥot - me-ʻal ume-ʻever
Alufe ha-ḥadshanut
Alufe ha-ḥadshanut
Customer intimacy
Price-cost dynamics
Price-cost dynamics
Strategic marketing and the pr
Strategic marketing and the product life cycle
Linking marketing and corporat
Linking marketing and corporate planning