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John T. Gourville

6 books

Books by John T. Gourville

Extremeness seeking
Extremeness seeking
2007
The curse of innovation
The curse of innovation
2005
Downsizing price increases
Downsizing price increases
2004
Overchoice
Overchoice
2004
Problems and cases in health care marketing
Problems and cases in health care marketing
2004
The consumer psychology of mai
The consumer psychology of mail-in rebates
2004