Books by Alvin J. Silk
The influence of advertising's affective qualities on consumer response
Aggregate Advertising Expendit
Aggregate Advertising Expenditure in the U. S. Economy
Response set and the measurement of self-designated opinion leadership
Conflict policy and advertising agency-client relations
The unbundling of advertising
The unbundling of advertising agency services
Concentration levels in the U.
Concentration levels in the U.S. advertising and marketing services industry
What Is Marketing?
On inter-industry variation in
On inter-industry variation in the vertical integration of advertising services
Scale and scope economies in t
Scale and scope economies in the global advertising and marketing services business
Intermedia substitutability an
Intermedia substitutability and market demand by national advertisers
Costs, institutional mobility
Costs, institutional mobility barriers, and market structure
Scale and scope effects on adv
Scale and scope effects on advertising agency costs
Advertising copy development a
Advertising copy development and optimal search
Measuring influence in organizational purchase decisions
A note on testing for constant reliability in repeated measurement studies
Behavioral and management science in marketing
Test-retest correlations and the reliability of copy testing
Advertising's affective qualit
Advertising's affective qualities and consumer response
Notes on the application of attitude measurement and scaling techniques in marketing research
The use of preference and perception measures in new product development