Books by Robert F. Lusch
Commercial Society
Commercial Society
SAGE Handbook of Service-Domin
SAGE Handbook of Service-Dominant Logic
Service-Dominant Logic of Marketing
Custom Retailing and ECommerce
Custom Retailing and ECommerce Chapters
Toward a Better Understanding
Toward a Better Understanding of the Role of Value in Markets and Marketing
The service-dominant logic of marketing
The Rose Petal
1985 Ama Educators Proceedings
1985 Ama Educators Proceedings (Series No 51)
Patronage behavior and retail management
Management of retail enterprises