Books by Sergio Zyman
The End of Advertising as We Know It
Renovate Before You Innovate
Enterprise marketing management [electronic resource] : the new science of marketing
Building brandwidth
Das Ende der Marketing- Mythen. Erfolgsrezepte des 'Aya- Cola' für Umsatz und Profit
El final del marketing que conocemos
Sonna māketingu nara yameteshimae
The End of Marketing as We Know It