Home › Authors › Gopalkrishnan R. Iyer 👤 Gopalkrishnan R. Iyer 5 books Books by Gopalkrishnan R. Iyer Teaching International Business 2021 Capturing customer equity 2014 Customer Relationship Management in Electronic Markets 2014 Marketing challenges in transition economies of Europe, Baltic States, and the C.I.S. 2014 Marketing Challenges in the Transition Economies of Europe, Baltic States and the CIS 1999