Home › Authors › John Wilmshurst 👤 John Wilmshurst 5 books Books by John Wilmshurst The Fundamentals of Advertisin The Fundamentals of Advertising (CIM Student Texts: Certificate) 1995 Below-the-line promotion 1993 The fundamentals of advertising 1985 The fundamentals and practice of marketing 1978 Below-the-Line Publicity Below-the-Line Publicity