Books by Thomas V. Bonoma
"Service" marketing
Learning by the case method in marketing
Marketing performance assessment
Toward a model of marketing im
Toward a model of marketing implementation
A model of marketing implement
A model of marketing implementation
Applying market segmentation s
Applying market segmentation schemes
Managing marketing
Industrial market segmentation
Industrial market segmentation
Segmenting the industrial market
Industrial marketing chapter,
Industrial marketing chapter, Dartnell Marketing managers handbook
Organizational buying behavior