Books by Christopher H. Lovelock
Valuepack : Marketing Channels
Valuepack : Marketing Channels/Services Marketing : International Edition/Internet Marketing
Services Marketing (European Perspectives)
Essentials of Services Marketing
European Casebook on Implementing Service Strategies (European casebook series in management)
Product plus
Marketing challenges
Public and Nonprofit Marketing
Marketing for public and nonprofit managers
Public and nonprofit marketing--cases and readings
Evaluating introductory market
Evaluating introductory marketing textbooks
Non-business marketing cases
Non-business marketing cases
The role of marketing in impro
The role of marketing in improving Postal Service effectiveness
Periodicals of interest to res
Periodicals of interest to researchers in marketing
Theoretical contributions from
Theoretical contributions from services and nonbusiness marketing
Readings in public and nonprof
Readings in public and nonprofit marketing
Structural models for the anal
Structural models for the analysis of traveler attitude-behavior relationships
Cases in public and non-profit
Cases in public and non-profit marketing
Balanced transportation planni
Balanced transportation planning for suburban and academic communities
Marketing public transportation