Books by Piyush Kumar Sinha
The legal structure and framew
The legal structure and framework of luxury goods market in India
Brand adoption by BoP retailer
Brand adoption by BoP retailers
Impact of store format on shop
Impact of store format on shopping involvement
Online retailing paired with k
Online retailing paired with kirana
Development of modern retailin
Development of modern retailing in India
Indian QSR industry
Indian QSR industry
Organized retailing of horticu
Organized retailing of horticultural commodities
The path to purchase during sh
The path to purchase during shopping
Format choice of food and groc
Format choice of food and grocery retailers
Impact of format on retailers'
Impact of format on retailers' brand
Segmenting shoppers on their b
Segmenting shoppers on their behaviour