Books by Charles D. Schewe
Managing by defining moments
The portable MBA in marketing
MBA marketing les concepts
Marketing management issues in ambulatory health care
An annotated bibliography for
An annotated bibliography for marketing to an older population
Marketing to an aging population
Marketing, principles and stra
Marketing, principles and strategies
The Elderly market
Instructor's manual to accompa
Instructor's manual to accompany Schewe and Smith's Marketing concepts and applications, second edition (McGraw-Hill series in marketing)