Kevin Lane Keller
b. 1956 · 68 books
Biography
Kevin Lane Keller is the E. B. Osborn Professor of Marketing and Senior Associate Dean for Marketing and Communications at the Tuck School of Business at Dartmouth College. Professor Keller has an AB degree in math and economics from Cornell, an MBA from Carnegie-Mellon, and a PhD in marketing from Duke. At Dartmouth, he teaches MBA courses on strategic brand management and lectures in executive programs on those topics.
Professor Keller's general area of expertise is in understanding how theories and concepts related to consumer psychology can improve branding and marketing strategies. His research has been published numerous times in each of the four of the major marketing journals. With over 120 published papers, he is also one of the most heavily cited of all marketing academics, and he has received numerous awards for his research accomplishments. He is also author of the textbook *Strategic Brand Management*, which added co-author Vanitha Swaminathan for its 5th edition. He is also co-author with Philip Kotler of the all-time best-selling introductory MBA marketing textbook, *Marketing Management*, now in its 15th edition.
Source: [Dartmouth College](https://faculty.tuck.dartmouth.edu/kevin-lane-keller/about-kevin-lane-keller)
Professor Keller's general area of expertise is in understanding how theories and concepts related to consumer psychology can improve branding and marketing strategies. His research has been published numerous times in each of the four of the major marketing journals. With over 120 published papers, he is also one of the most heavily cited of all marketing academics, and he has received numerous awards for his research accomplishments. He is also author of the textbook *Strategic Brand Management*, which added co-author Vanitha Swaminathan for its 5th edition. He is also co-author with Philip Kotler of the all-time best-selling introductory MBA marketing textbook, *Marketing Management*, now in its 15th edition.
Source: [Dartmouth College](https://faculty.tuck.dartmouth.edu/kevin-lane-keller/about-kevin-lane-keller)
Books by Kevin Lane Keller
Marketing Management (Custom E
Marketing Management (Custom Edition)
Marketing Management Plus Pearson Mylab Marketing with Pearson EText, Global Edition
Marketing Management, Enhanced
Marketing Management, Enhanced EBook, Global Edition
Marketing Management, EText, G
Marketing Management, EText, Global Edition
Marketing Management, Pearson
Marketing Management, Pearson EText, Global Edition
Pearson EText Access Card for
Pearson EText Access Card for Marketing Management, Global Edition
Pearson eText for Strategic Brand Management
Pearson Mylab Marketing - Inst
Pearson Mylab Marketing - Instant Access - for Marketing Management, Global Edition
Pearson Mylab Marketing with P
Pearson Mylab Marketing with Pearson EText - Instant Access - for Marketing Management, Global Edition
Revel Access Card for Marketin
Revel Access Card for Marketing Management, [GLOBAL EDITION]
Revel for Marketing Management
Revel for Marketing Management, [GLOBAL EDITION]
Marketing Management, EBook, G
Marketing Management, EBook, Global Edition
Marketing Management, Global E
Marketing Management, Global Edition
Pearson EText Marketing Manage
Pearson EText Marketing Management -- Access Card
Revel for Marketing Management -- Access Card
Revel for Marketing Management -- Combo Access Card
Standalone Petxt 2. 0 ACC for
Standalone Petxt 2. 0 ACC for Marketing Management, Global Edition
2019 Mylab Marketing with Pear
2019 Mylab Marketing with Pearson EText -- Standalone Access Card-- for Marketing Management
Kotler : Marketing Management_
Kotler : Marketing Management_p4
Marketing Management Plus 2019 MyLab Marketing with Pearson eText -- Access Card Package
Marketing Management, Student Value Edition + 2019 MyLab Marketing with Pearson eText -- Access Card Package
Stratejik Marka Yönetimi
Pazarlama Yönetimi
Voyagers Book One
Voyagers Book One
Marketing Management 3rd edn ePub eBook
Framework for Marketing Management; Interpretive Simulations Access Code Card Group B
Marketing Management , Student
Marketing Management , Student Value Edition
Marketing Management Plus MyMa
Marketing Management Plus MyMarketingLab with Pearson EText -- Access Card Package
Marketing Management with MyMa
Marketing Management with MyMarketingLab, Global Edition
Marketing Management, Student
Marketing Management, Student Value Edition Plus MyMarketingLab with Pearson EText -- Access Card Package
MyMarketingLab with Pearson ET
MyMarketingLab with Pearson EText -- Access Card -- for Marketing Management
MyMarketingLab with Pearson EText -- Access Card -- for Marketing Management, Global Edition
2014 MyLab Marketing with Pearson eText -- Access Card -- for Marketing Management
Marketing Management Plus 2014
Marketing Management Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (14th Edition)
Marketing Management (Arab Wor
Marketing Management (Arab World Edition)
Marketing Management, Fourteenth Canadian Edition
Marketing Management, Instructor's Manual
NEW MyMarketingLab -- Access C
NEW MyMarketingLab -- Access Card -- for Marketing Management
New branding imperatives
New branding imperatives
Marketing Mangement
Administracion Estrategica de Marca
Marketing Management in China
Marketing Management in China
Online Course Pack : Marketing
Online Course Pack : Marketing Management : International Edition/Operations Management/Companion Website with GradeTracker Student Access Card
Strategic Brand Management: Building, Measuring And Managing Brand Equity
Valuepack : Strategic Brand Ma
Valuepack : Strategic Brand Management
Consumer Behaviour/ Strategic
Consumer Behaviour/ Strategic Brand Management
Marketing Management - 12. Vyd
Marketing Management - 12. Vydání
Online Course Pack : Marketing
Online Course Pack : Marketing Management : Us Edition/Economics European Edition/Access Card
Valuepack : Framework for Mark
Valuepack : Framework for Marketing Management/Global Marketing
Valuepack : Marketing Management
La marca corporativa
Marketg Managmnt and Dk Essn M
Marketg Managmnt and Dk Essn Mgrs
Marketg Managmnt and Microsft
Marketg Managmnt and Microsft Offc XP Tips Pkg
Marketg Managmt and Dk Essn Mg
Marketg Managmt and Dk Essn Mgrs Negot Skill Pk
Marktg Managmnt and Ten Wk Wsj
Marktg Managmnt and Ten Wk Wsj Card and Stu Gd Pkg
Best Practice Branding Cases
Best Practice Cases in Branding
Branding and brand equity
Building customer-based brand
Building customer-based brand equity
The infinite asset
Managing the corporate brand
Managing the corporate brand
The effects of brand name sugg
The effects of brand name suggestiveness on advertising recall
Conceptualizing Measuring, and
Conceptualizing Measuring, and Managing Customer Based Brand Equity (Working Paper 91 123) (Photocopy Ed.)
Conceptualizing, measuring, an
Conceptualizing, measuring, and managing customer-based brand equity
Effects of Sequential Introduc
Effects of Sequential Introduction of Brand Extensions (Working Paper, Report N0 91-118)
The effects of sequential intr
The effects of sequential introduction of brand extensions
Memory Factors in Advertising
Memory Factors in Advertising (Report No. 89-101)
Memory in advertising
Memory in advertising