Francis Buttle
18 books
Books by Francis Buttle
Hospitality Marketing, 3Rd Edn
Hospitality Marketing, 3Rd Edn
Mid market CRM
Mid market CRM
The effect of signatory status
The effect of signatory status on mail survey response rate
Customer attachment
Customer attachment
Does ISO 9000 work?
Does ISO 9000 work?
The effect of mail questionnai
The effect of mail questionnaire colour on response rate
Is there a role for expectatio
Is there a role for expectations in SERVQUAL?
Ethical mapping
Ethical mapping
Hospitality marketing
Hotel and food service marketing
Marketing communication theory
Marketing communication theory
What's wrong with Servqual?
What's wrong with Servqual?
Systemic consumer production
Systemic consumer production
Systemic consumer production:
Systemic consumer production: lessons from family therapy
The co-ordinated management of
The co-ordinated management of meaning: a new technology for consumer researchers
The Hughes family
The Hughes family
I heard it through the grapevine
Retail space allocation
Retail space allocation