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J. Paul Peter

16 books

Books by J. Paul Peter

Loose Leaf for a Preface to Ma
Loose Leaf for a Preface to Marketing Management
2018
Pazarlama Yönetimine Giris
Pazarlama Yönetimine Giris
2016
A Preface to Marketing Management with Practice Marketing Access Card
A Preface to Marketing Management with Practice Marketing Access Card
2014
Marketing Management Knowledge and Skills(Tenth Edition) (Chinese Edition)
Marketing Management Knowledge and Skills(Tenth Edition) (Chinese Edition)
2012
Consumer behavior & marketing strategy
Consumer behavior & marketing strategy
2010
Preface to Marketing Management with Powerweb
Preface to Marketing Management with Powerweb
2003
Consumer behaviour and marketing strategy
Consumer behaviour and marketing strategy
1999
Stratsim
Stratsim
1999
Free Electronic Study Guide for use with Marketing Creating Value for Customers (Also available via the Web)
Free Electronic Study Guide for use with Marketing Creating Value for Customers (Also available via the Web)
1998
Marketing Creating Value for Customers
Marketing Creating Value for Customers
1997
Understanding consumer behavio
Understanding consumer behaviour
1996
Selected cases in strategic management
Selected cases in strategic management
1995
Marketing for the manufacturer
Marketing for the manufacturer
1992
Manual of tests to accompany C
Manual of tests to accompany Consumer Behavior & Marketing Strategy
1990
Teaching notes to accompany Marketing management
Teaching notes to accompany Marketing management
1986
Measurement Readings for Marke
Measurement Readings for Marketing Research
1984