Books by John R. Rossiter
Measurement for the social sciences
Advanced media planning
Advertising communications & promotion management
Advertising and promotion management
Visual and psycholinguistic me
Visual and psycholinguistic mechanical variables as predictors of starch scores
Attitude change through visual
Attitude change through visual imagery in advertising
Children and television advert
Children and television advertising
Children's dispositions toward
Children's dispositions toward proprietary drugs and the role of TV drug advertising
Reliability of psycholinguisti
Reliability of psycholinguistic analysis of advertising
Visual communication in advert
Visual communication in advertising