Books by Rajeev Batra
Leveraging Consumer Psychology
Leveraging Consumer Psychology for Effective Health Communications : the Obesity Challenge
The psychology of design
The psychology of design
The new emerging market multinationals
Leveraging consumer psychology for effective health communications
Persuasive Imagery
Marketing Issues in Transitional Economics (The William Davidson Institute Series on Transitional and Emerging Economies)
Marketing issues in transitional economies
The New direct marketing
Cable TV advertising
The "Hierarchy of advertising
The "Hierarchy of advertising effects"
Identifying opportunities for
Identifying opportunities for repetition minimization