Biography
Scott Ward is the author of two previous books of poetry. He is a professor at Eckerd College and lives in St. Petersburg, Florida, with his wife Jana.
Books by Scott Ward
Bigfoot Hunter
Consumer socialization
Commercial television and Euro
Commercial television and European children
The contributions of Raymond A
The contributions of Raymond A. Bauer to marketing
How children learn to buy
Parent under pressure
Parent under pressure
Communicating with consumers
Children learning to buy
Children learning to buy
Consumer behavior: theoretical sources
Experimentation to improve pre
Experimentation to improve pretesting of drug abuse education and information campaigns
Children and promotion
Children and promotion
Children's perceptions, explan
Children's perceptions, explanations and judgements of television advertising
Student attitudes toward busin
Student attitudes toward business and marketing institutions and practices
Effects of television advertis
Effects of television advertising on children and adolescents
Adolescent attitudes toward te
Adolescent attitudes toward television advertising
Communication research and adv
Communication research and advertising practice
Effects of television advertis
Effects of television advertising on children
Family influences on adolescen
Family influences on adolescent consumer behavior
Learning consumer roles
Learning consumer roles
What research says about a pro
What research says about a proposed code on television advertising for children / Scott Ward
Cases in consumer behavior