Books by Paul A. Herbig
Handbook of Cross Cultural Marketing
Innovation Japanese style
Marketing Japanese style
The innovation matrix
Cultural aspects of innovation
Cultural aspects of innovation
How to and how not to succeed
How to and how not to succeed at innovation
Innovation hot spots
Innovation hot spots
Soviet Union & the East Bloc
Soviet Union & the East Bloc
The rise and fall of innovatio
The rise and fall of innovation leadership
United States versus United Ki
United States versus United Kingdom, Canada, and Australia