Books by Leyland F. Pitt
South African marketing cases for decision makers
Does corporate entrepreneurshi
Does corporate entrepreneurshipinfluence innovation in service firms?
Proactiveness and performance
Proactiveness and performance
The World Wide Web as an indus
The World Wide Web as an industrial marketing communication tool
Doing and talking
Doing and talking
Internal marketing's role in o
Internal marketing's role in organizations
On the reliability and validit
On the reliability and validity of the SERVQUAL instrument
Personal interaction in groups
Personal interaction in groups
Personal reports of communicat
Personal reports of communication apprehension and perceptions of salesperson performance
Service quality in an informat
Service quality in an information systems department
Groups in organizations
Managing customer expectations
Managing customer expectations of service quality: does it make a difference?
Service quality in information
Service quality in information systems
The marketing decision maker f
The marketing decision maker from MKIS to MDSS